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India's Ola can bring cleaner rides to the masses - Reuters

A woman shields her face from the sun as she rides her scooter in Ahmedabad, India May 20, 2016.

MUMBAI, Aug 16 (Reuters Breakingviews) - Ola is charging up India’s electrification push. An affiliate of the SoftBank-backed (9984.T) ride-sharing outfit launched the battery-powered S1 scooter on Sunday. It’s the first model to roll out of its Futurefactory, which the company says will eventually produce 10 million scooters a year – equivalent to 15% of global capacity. Ola Electric wants to make electric cars too.

The bold initiative led by Bhavish Aggarwal has the scale and design savvy to lead disruption. About 15 million two-wheelers were sold in India in the year to March, accounting for some 80% of all vehicles sold domestically. The S1’s high-tech features, including voice-controls and a sensor-based locking system, will appeal to the country’s young population.

Aggressive pricing will speed take up. The basic S1 will cost 99,999 rupees ($1,348), which compares favourably with the small but growing number of rival offerings. After factoring in government subsidies, it could be almost as attractive as the popular, traditional-powered Honda (7267.T) Activa too. Highly taxed retail fuel is another compelling financial reason for Indian commuters to go green . (By Una Galani)

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Editing by Robyn Mak and Sharon Lam


Reuters Breakingviews is the world's leading source of agenda-setting financial insight. As the Reuters brand for financial commentary, we dissect the big business and economic stories as they break around the world every day. A global team of about 30 correspondents in New York, London, Hong Kong and other major cities provides expert analysis in real time.

Sign up for a free trial of our full service at https://www.breakingviews.com/trial and follow us on Twitter @Breakingviews and at www.breakingviews.com. All opinions expressed are those of the authors.

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