Cryptocurrency fans have extra reason to tune into this year’s Super Bowl.
Cryptocurrency exchange FTX, which recently topped a $25 billion valuation, purchased an ad in the annual U.S. football championship -- the crown jewel of sorts in the company’s push to corner the sports sponsorship arena. The NBA’s Miami Heat play in FTX Arena, while FTX is the official crypto exchange of Major League Baseball.
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October 27, 2021 at 02:00AM
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Crypto Exchange FTX Buys Super Bowl Ad, Deepening Sports Push - Bloomberg
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