NEW YORK — Kanye West is bringing his Yeezy brand to Gap.
The rap superstar will design adult and kids’ clothing that will be sold at Gap’s stores next year. Yeezy is best known for pricey sneakers that sell out online quickly. But Yeezy footwear, made with sneaker company Adidas, won’t be sold at Gap stores.
San Francisco-based Gap Inc., whose sales are dwindling, hopes the deal will keep it relevant with shoppers. For Yeezy, being in more than 1,100 stores worldwide could get the brand in front of more people.
On Friday, West tweeted a photo of what the collaboration might look like: bright colored hoodies, jackets and T-shirts. Shares of the retailer soared nearly 30%.
West has a history with Gap. He worked at one of its stores in Chicago as a teenager. And he told Vanity Fair magazine back in 2015 that he wanted to be creative director of the brand.
As part of the deal announced Friday, Yeezy will receive royalties and possibly Gap stock if the line sells well.
“Shark Tank” star Daymond John told TMZ the rapper/designer deserves a seat on the corporation’s board of directors.
Daymond — whose FUBU brand also had Gap ties, courtesy of a late ’90s LL Cool J commercial — says Gap can take a huge step forward by adding Kanye to its board, TMZ added.
The Fast Company site also jumped on the Kanye buzz saying the rapper will soon unveil the newest iteration of Yeezy Supply, the website that features his collection of shoes, clothes and accessories.
“We were trying to make the internet a more humane place,” explains Nick Knight, West’s creative partner on designing the website, in an interview with Fast Company.
This all comes as businesses are looking to diversify following weeks of unrest over the killing of George Floyd in Minneapolis.
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June 27, 2020 at 07:26AM
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Kanye West to bring Yeezy brand, but not sneakers, to Gap - Boston Herald
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